HEAD FOR THE MOUNTAINS //
We brought back a Busch Beer’s old mountain jingle in the smoothest way we knew how.
In addition to heading for the mountains on television, we headed for the mountains on social by offering fans the chance to win a literal #MountainofBusch (a mountain made out of Busch Light Beer). The rules were simple: for every person that entered the win, we added one beer to the growing mountain. So many people piled on beer that the sweepstakes was the 26th trendiest trend globally for a few hours.
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Lastly, we had the internet head for some other more non-traditionally shaped mountains of Busch. We asked people to “Count the Mount” by guesstimating the number of Busch Lights each mountain consists of.
Hint: “Mount WolfBeer” was made of 6,603 cans of beer.
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RESPONSIBILITIES // Creative Direction
AGENCY // The Martin Agency