THE BUSCH GUIDE // 
We created a wilderness survival manual called the Busch Guide to help beer drinkers de-escalate bear encounters with beer, avoid poison ivy with also beer and find shelter with Sarah McLachlan.

SUPER BOWL SPOT //

BRAND CAMPAIGN SPOTS //

THE BUSCH GUIDE BRAND SURVIVAL SKILLS // 
We also created a “brand survival” edition of the Busch Guide to help marketers, designers, and distributors navigate the unrelenting challenges of branding.

RESPONSIBILITIES // Creative Direction | Creative
AGENCY // The Martin Agency

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Save a Tree, Pee in a Busch
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Head for the Mountains