LEGEND OF THE LIZARD //
When someone's at the top of a given field for 25 years, usually their story warrants a documentary. So it's only fitting one be made about the lizard who has led the field of insurance spokespersoning for the last quarter century.
PRESS //
Variety
Forbes
Little Black Book
Ad Age
Adweek
Shots
Muse by Clio
SHOOT (Top Spot of the Week)
THE TRAILER //
THE DOCUMENTARY //
"Legend of the Lizard" features unaired footage and unforgettable interviews from the Gecko’s customers, colleagues and Caveman alike, the result is a stunning portrait of an icon who changed the insurance game forever.
THE SPOTS //
We trimmed the doc into four :30's that aired one-per-hour leading up to Super Bowl LVII, telling Gecko's story in four sequential chapters: His Rise, His Drive, His Secret, and His Influence.
THE FEATURETTES //
In addition to the trailer, to further promote the documentary, we released featurettes showcasing some of the most doting participants in the film, the Gecko’s Auntie and his high school football coach.
THE ARTIFACTS //
In research for the documentary, we unearthed and recreated a variety Gecko artifacts, imagery, and collectibles including but not limited to childhood photos, his GeckO’s breakfast cereal, his signature sneakers, trading cards, and even the monument in his hometown.
RESPONSIBILITIES // Creative
AGENCY // The Martin Agency