CAVEMAN RETURNS //
Since its first airing 20 years ago, "It's so easy a caveman can do it" has been a beloved GEICO campaign. But you know who didn't love it as much? Cavemen. So when we sent Caveman a letter, inviting him to formally take part in an upcoming project with the brand, it stirred up stuff in him, like nightmares.
After hesitantly agreeing to participate in the documentary, Caveman was bummed to find out the film is titled “Legend of the Lizard” and is “entirely about the GEICO Gecko.”
RESPONSIBILITIES // Creative
AGENCY // The Martin Agency