CAVEMANALYST //
GEICO’s age-old tagline, “It’s so easy a Caveman can do it,” implies Cavemen are intellectually lacking, so to prove them wrong this Caveman got a gig with March Madness doing some statistical analysis on the bracketology of the big dance.
PRESS //
Agency Spy
Naturally, as an official March Madness partner, Caveman had some good tickets to the Final Four so he went and chopped it up with legendary Tar Heels coach Roy Williams.
RESPONSIBILITIES // Creative
AGENCY // The Martin Agency