CHALLENGE: Build an ad that showcases Pylon's Michelin Brand wiper blades and communicates their new slogan: "Clearly Innovation." The ad will be used to drive foot traffic at an Apex trade show.
SOLUTION: Using "Clearly Innovation" as the ad copy, we developed imagery of wiper blades "clearing" rainy skies to protect the city below.
RESULTS: I was told Pylon was one of the most popular booths at the show but I wasn't invited to Vegas to attend. Probably a good thing.
Agency Credit: Tattoo Projects