thatcouldbe.cool
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Hostess Snacks: Social

Social
We made culture pop using twinkies and cupcakes.

Featured in Cosmopolitan, Ad Age, PR Week, Mashable, Forbes, Time, Hypebeast, People, USA Today, Bleeding Cool. Grew Instagram following from 24.3k to 96.8k. Helped launch Hostess Ice Cream with Nestle. Helped launch Butterfinger Brownies (also in partnership with nestle). Supported activations with the CMAs, Zip Car, and Jeopardy.

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RESPONSIBILITIES:  ART DIRECTION | DESIGN | CONCEPT DEVELOPMENT

Creative Director: Buffy McCoy-Kelly
Copywriter: Bryce "Ice Cream Boi" Pangman
Copywriter: Matt Shuford
Art Director: Dustin Dodd
Designer: Kenny Duncan
Social Strategist: Diana Biffl
Account Executive: Scott LaRue