Dustin Dodd - Art Director
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420º Grillin’ Ale

CHAR-BROIL: Brand Collab

Brand Collaboration
Two cookout staples (Char-Broil Grills and SweetWater Beer) join forces to create the ultimate cookout beer.

420º Grillin’ Ale is a refreshing take on SweetWater 420 made with a unique blend of flavors that make it one-part beer, one-part unique grilling marinade. Whether you’re hanging out by the grill, or cooking up steaks, burgers or fish; soaking your food in 420º Grillin’ Ale will kick the experience up a notch.

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RESPONSIBILITIES:  ART DIRECTION | DESIGN | CONCEPT DEVELOPMENT

Creative Director: David Jones
ACD: Matt Cook
Art Director / Designer: Dustin Dodd
Copywriter: Matteson Fields

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