THE BUSCH GUIDE //
We created a wilderness survival manual called the Busch Guide to help beer drinkers de-escalate bear encounters with beer, avoid poison ivy with also beer and find shelter with Sarah McLachlan.
PRESS //
Billboard
Forbes
Variety
People
New York Post
E News
Country Living
CNN
PopSugar
Time (Funniest)
Billboard (Top 10)
The Athletic (Top 10)
SUPER BOWL SPOT //
BRAND CAMPAIGN SPOTS //
THE BUSCH GUIDE BRAND SURVIVAL SKILLS //
We also created a “brand survival” edition of the Busch Guide to help marketers, designers, and distributors navigate the unrelenting challenges of branding.
RESPONSIBILITIES // Creative Direction | Creative
AGENCY // The Martin Agency